HARDCORE WORK OUT CHALLENGE ON TIKTOK

I worked directly with Core’s internal teams to concept, present, and oversee the production of their first-ever TikTok challenge. The idea was, “HardCORE workout” and the challenge was to show us how you do you with Core. We helped content partners make their intro videos then turned challenged their fans on TikTok. To date it has over 9 Billion views and thousands of videos of fans joining in the fun.

These were the videos I helped make with the content partners recommended by TIKTOK

THESE WERE SOME OF MY FAVORITE FAN VIDEOS IN OUR #FINDYOURCORE CHALLENGE